The blog

Our take on brand voice, content, writing, and the strange little things that make good work worth reading.

14.03.26

Your Blog Called… It Wants More Personality

Written by Chloe

If your blog could talk, it might have a small request: to sound a little more like you. Plenty of blogs are structured, optimized, and informative, but they still read like they were written by a very responsible robot. If it checks every box and leaves no impression, what exactly is the reader meant to remember?

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17.03.26

How to Make Your Brand Sound Human Without Saying “We’re Human”

Written by Ross

AI can draft clean, competent copy in seconds, and plenty of brands are publishing it with barely a second glance. The problem is that “technically fine” is not the same as memorable. If the voice feels flat, generic, or machine-made, readers notice, even when they can’t quite explain why.

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